Privacy Policy

This Privacy Policy explains how Crusader of Texas, operated by IWP Incorporated (“Crusader,” “we,” “us,” or “our”), collects, uses, and shares information when you visit crusaderoftexas.com (the “Site”) or contact us. By using the Site, you agree to the practices described here.

Information We Collect

Information you provide

When you submit a form, request a free estimate, schedule service, or otherwise contact us, we collect the information you give us — typically your name, phone number, email address, city or service location, details about your water (such as whether you are on a well or city supply), and any message you include.

Information collected automatically

When you visit the Site, we and our analytics and advertising partners automatically collect certain technical information through cookies and similar technologies, including your IP address, device and browser type, referring website, the pages you view, links and buttons you click, and how you interact with our pages.

Marketing attribution data

To understand how visitors find us and to measure our marketing, we capture attribution information associated with your visit and any form you submit. This may include the source, medium, and campaign of your visit (including UTM tags), the referring website, advertising click identifiers (such as Google’s gclid, Microsoft/Bing’s msclkid, and Meta’s fbclid), the landing page you arrived on, and timestamps. This data is stored in your browser and submitted with your inquiry so we can attribute leads to the correct marketing source.

Cookies & Tracking Technologies

We use cookies and similar technologies, including third-party services, to operate and improve the Site, analyze traffic, and support advertising. These may include:

• Google Analytics 4 & Google Tag Manager — website traffic and conversion measurement.
• Microsoft Clarity — heatmaps and session recordings that capture interactions such as mouse movement, clicks, scrolling, and pages visited, to help us improve usability.
• Meta (Facebook) Pixel — measurement and advertising/remarketing on Meta platforms.
• Microsoft (Bing) UET — measurement and advertising on Microsoft platforms.
• Google Ads — conversion tracking and remarketing, if and when advertising is active.

These third parties process data under their own privacy policies. We do not control, and are not responsible for, their practices.

How We Use Your Information

• Respond to your requests and provide quotes, consultations, and service.
• Schedule installations, maintenance, and follow-up.
• Operate, maintain, and improve the Site and our services.
• Measure and improve our marketing, and attribute leads to their source.
• Show relevant advertising and remarketing.
• Comply with legal obligations and protect our rights.

How We Share Information

We do not sell your personal information, and we do not transfer your personal information to external organizations for their own use. We use trusted service providers only to operate our Site and business on our behalf (for example, website hosting and form processing), and we may disclose information to authorities when required by law or to protect our rights. Separately, some cookie, analytics and advertising activity is handled by the third-party services described in Cookies & Tracking Technologies above, under their own privacy policies; you can opt out as described in Your Choices & Rights below. Mobile opt-in and text-messaging data are never shared with anyone.

SMS & Text Messaging

If you provide your mobile number and opt in, Crusader of Texas (IWP Incorporated) may send you SMS/text messages related to your inquiry, appointments, service, quotes, and occasional promotional notifications.

Message sender & contact: These text messages are sent by IWP Inc (Crusader of Texas). For help, reply HELP or contact us at 512-275-6681 or info@crusaderoftexas.com.

Data Sharing

• Customer data is not shared with 3rd parties for promotional or marketing purposes.
• Mobile opt-in and consent are never shared with anyone for any purpose. Any information sharing that may be mentioned elsewhere in this policy excludes mobile opt-in data.
• Consumer data will not be transferred to any external organization for any purpose, even with user consent. We maintain internal access controls, employee confidentiality obligations, and other safeguards to prevent unauthorized sharing of user data.

Opt-Out, Help & Contact

Reply STOP to cancel text messages at any time. Reply HELP for help, or contact us at info@crusaderoftexas.com or 512-275-6681.

IWP Inc Messaging Terms and Conditions

1. The messaging program consists of general conversational messaging to answer questions and provide support to customers, promotional offers or discounts, and any promotion of our products and services.
2. You can cancel the SMS service at any time. Just text ‘STOP’ to the phone number from which you received messages. After you send the SMS message ‘STOP’ to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
3. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at info@crusaderoftexas.com.
4. Carriers are not liable for delayed or undelivered messages.
5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies, approximately 2–4 messages per month. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
6. If you have any questions regarding privacy, please read our privacy policy contained in the rest of this document/page.

Your Choices & Rights

You can control cookies through your browser settings and opt out of certain tracking, including:

• Google Analytics: the Google Analytics Opt-out Browser Add-on.
• Ad personalization: Google Ads Settings and your Meta and Microsoft ad preferences.
• Your browser’s “Do Not Track” and cookie controls.

If you are a Texas resident, the Texas Data Privacy and Security Act gives you the right to confirm whether we process your personal data, access and obtain a copy of it, correct inaccuracies, request deletion, and opt out of targeted advertising or any “sale” of your data. Residents of other states may have similar rights. To exercise any right, contact us using the details below; we will respond as required by applicable law. You may appeal a decision by replying to our response.

Data Retention & Security

We keep personal information for as long as needed to fulfill the purposes described here, to provide service, and to meet legal and business requirements, then delete or de-identify it. We use reasonable administrative and technical safeguards to protect your information, though no method of transmission or storage is completely secure.

Children’s Privacy

The Site is intended for adults and is not directed to children under 18. We do not knowingly collect personal information from children.

Third-Party Links

The Site may link to other websites (for example, water-quality resources or our warranty registration). We are not responsible for the privacy practices of those sites.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version here and update the “Last updated” date above.

Contact Us

Crusader of Texas — IWP Incorporated
1410 Broadway, Marble Falls, TX 78654
Phone: 512-275-6681
Email: info@crusaderoftexas.com
Or use our contact form.